Dubai Land Department launches real estate ad verify service

Dubai's new system targets fraudulent real estate ads to increase property investment.

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The Dubai Land Department will validate property facts on all print and audio-visual ads using QR codes to reduce deceptive ads.

DLD announced Madmoun through RERA.

Dubai real estate adverts

Madmoun, accessible through the Trakheesi System, will utilise QR Code technology for real estate advertisement permits as part of DLD's continued efforts to modernise and improve real estate governance and investor confidence.

Real estate companies must include QR codes in print and video ads starting April 24.

The code lets customers instantly check the advertisement's authenticity and RERA approval.

Customers can examine the whole advertisement, including the advertising business, property condition, and specifications, on the Dubai Land Department website.

Secure the link to prevent data tampering.

DLD RERA CEO Marwan bin Ghalita said: “The service aligns with DLD’s strategy to make Dubai ‘The World leader in Real Estate Investments’ by harnessing technology to develop real estate products according to the wise leadership.

“It also supports DLD’s mandate of achieving the goals of the Dubai Economic Agenda ‘D33,’ which was launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, to generate new economic value from digital transformation towards His Highness’ vision of consolidating Dubai’s position as a global capital of the digital economy and a key player in the global digital system.”

He continued, “We are always striving to improve real estate transparency. Our pioneering digital infrastructure and qualified human cadres will empower the real estate community with proactive and efficient real estate services and integrated data.

real estate ad verify service

“This will achieve sustainability in the development and growth of the real estate sector, keeping pace with best-international practises and standards and positioning Dubai as a pioneering model in this field”.

أصدرت دائرة الأراضي والأملاك في #دبي من خلال مؤسسة التنظيم العقاري تعميماً تؤكّد فيه بدء تطبيق خدمة "مضمون" الإلكترونيّة الجديدة ضمن نظام تراخيصي والمتمثلة بإصدار رمز استجابة سريعة (QR Code) لأي تصريح إعلان عقاري صادر عبر النظام.

— Dubai Media Office (@DXBMediaOffice) April 18, 2023

DLD customers can scan the QR code on real estate ads to see if the property has been sold or rented.

Trakheesi lets real estate firms activate QR codes.

RERA says real estate companies must follow this service to avoid violations.

DLD strongly advises customers and investors to only engage with real estate advertisements that include the QR Code to protect their rights and avoid fraudulent or unreliable transactions.

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